SEGI is a pinecone and tree seed collection company specializing in Coast Redwood and Giant Sequoia collections, founded by my good friend Steen. I have personally assisted in several operations myself and I was especially pleased to work on this brand in early 2025. The logo was originally inspired by a former project/initiative called "Conehunters", which remains as an ongoing theme, nickname, and documentary idea for SEGI. Steen wanted the cone + antler logo to remain an integral part of this brand identity.

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