SequoiaTrees.com is the main online nursery website for The Jonsteen Company. The two entities (Jonsteen & SequoiaTrees) operate in tandem. In the winter of 2019, I was given the opportunity to design a rebrand for SequoiaTrees. The goal was simple: to make a logo that reads "Sequoia trees" and also resembles a Giant Sequoia pinecone. I had success with my first design, and over the next two years I developed tons of collateral including YouTube videos, label artwork, and animations.